Stone Planning is a boutique consulting firm that assists in the planning of sports, entertainment, and other public-assembly venues and events. We help public- and private-sector owners and other stakeholders to guide important decisions regarding assets that could impact a community and its economic development for decades. Our independent analyses have been relied upon by municipalities, universities, developers, financial institutions, and others in the development of billions of dollars of construction.


Many industry consultants have inherent conflicts of interest through intercompany relationships with architects, project management and construction companies, food and beverage providers, and sponsorship and premium seat sales. We are independent of these entities and can be relied upon for honest analysis. As a small firm we embrace the expertise and attention required of each project, as no two engagements are alike.

Stone Planning was formed by David Stone in 2017 and is based in Chicago.


David’s first exposure to the business side of the sports and entertainment industry was from selling parking spots in his childhood home’s driveway to Ravinia Festival attendees, and later as an employee of World Cup USA in 1994, when the event was first held in the US.


After graduating from Indiana University with a major in Accounting and a minor in Spanish, David worked for Checkers, Simon & Rosner, a public accounting firm. He then became a freelance writer for a number of publications, as well as a staff writer for the SportsBusiness Daily. He then earned an MBA in Finance, Economics, and Strategic Decision making at Loyola University Chicago and became a consultant, including ten years at AECOM Technical Services, Inc. after its acquisition of Economics Research Associates.

In addition to his consulting work, David has written for numerous industry publications and has spoken at many industry conferences and university programs. He has also been an adjunct professor of Sport Finance at Loyola University Chicago, and is the author of “Chicago’s Classical Architecture: The Legacy of the White City” and co-author of “Chicago’s 1893 World’s Fair.” He currently serves as a commissioner of Chicago’s Old Town Special Service Area.


We also often work with The Rooney Sports and Entertainment Group, which has decades of experience in the sports and entertainment industry, including venue development and operations, event development and promotion, marketing and sponsorship sales, and others. 



159 N. Sangamon Street, Suite 200

Chicago, IL 60607

David Stone - david@stoneplanningllc.com, (312) 933-3618

© 2019 Stone Planning LLC