Other Market/Industry Research
FEASIBILITY ANALYSIS OF A NEW FESTIVAL
City of Twentynine Palms, California
Stone Planning and The Rooney Sports and Entertainment Group are currently working with the City of Twentynine Palms (the home of Joshua Tree National Park and the world's largest Marine base), in the planning of a new citywide festival. The City currently hosts a number of special events and has a rich history in the music industry, and is located in one of the country's major markets for festivals, including Coachella and Stagecoach in nearby Indio. Our study includes an analysis of the local and regional market, an overview of the festival and music industries, an inventory of existing local and regional events and their characteristics, analysis of potential sites, interviews with industry stakeholders, and an analysis of a set of identified event opportunities that could potentially be held in the City. Based on these analyses, we will provide recommendations regarding a specific event to be held in the City, and develop a business plan for its implementation.