STONE PLANNING LLC

159 N. Sangamon Street, Suite 200

Chicago, IL 60607

David Stone - david@stoneplanningllc.com, (312) 933-3618

© 2019 Stone Planning LLC

RFP and Negotiation Services

FARM BUREAU INSURANCE LAWN

White River State Park Development Commission

With The Rooney Sports and Entertainment Group and IFG, David worked with the White River State Park Development Commission on a study of the existing Farm Bureau Insurance Lawn amphitheater in downtown Indianapolis. The study addressed the need for a permanent facility within the park to replace the temporary 7,000-seat venue, the recommended characteristics of a new facility, and the specific location (at the current site or an adjacent site across the White River). Based on our recommendations, we forecasted future operations of the facility and its financial viability.

We comprehensively analyzed past facility operations, the local competitive environment for concerts, and the anticipated market for a larger venue. We also analyzed the operations of a set of comparable facilities in other markets and broader trends in the music and concert industry.

Following completion of our feasibility study, we were later re-engaged by the WRSP Development Commission to help in negotiations for management and operations of the planned facility. We represented the Commission in its discussions with Live Nation, the operator of the current facility, in forming deal terms and operating responsibilities for a new facility.